Lynn Strategy Group

Ciera
Oliver

Founder & Principal Consultant.
Human-centered change management for organizations that want more than compliance.

Change Management ERP Transformations AI-Enabled Approaches DiSC & Team Performance
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10+
Years enterprise experience
40K+
Employees reached
$850K
Budget managed

My Story

"I believe change only sticks when people understand the why — and actually feel it."

For over a decade, I have sat at the intersection of communications strategy and organizational change — inside Fortune 100 companies, global enterprises, and public institutions.

What I've learned is that the most sophisticated change management frameworks fail when the human story is missing. People don't resist change because they're difficult. They resist because no one made them feel seen in the process.

Lynn Strategy Group exists to change that. I partner with organizations to design change strategies that are clear, human, and built to last — where storytelling isn't decoration. It's the infrastructure.

10+
Years of enterprise
change experience
40K+
Employees reached at
a single engagement
$850K
Budget managed on
CEO roadshow initiative

What I Do

Services Built for Organizations
Ready to Change

01
Change Management
End-to-end strategy, stakeholder engagement, readiness, and adoption frameworks for complex organizational change.
02
ERP Transformations
Communications and enablement for Oracle, SAP, and enterprise system rollouts — across HR, Finance, and Operations.
03
AI-Enabled Approaches
Integrating AI tools to design smarter, faster, more adaptive change and communications strategies.
04
Executive Messaging & Storytelling
Helping senior leaders communicate change with clarity, confidence, and authentic human resonance.
05
DiSC & Team Performance
Assessments, workshops, and coaching to build high-performing, change-ready teams.
06
Speaking & Facilitation
Keynotes, workshops, and facilitated sessions on change management, communication, and organizational culture.

How I Work

A Human-Centered,
Story-First Methodology

01
Listen & Diagnose
Stakeholder interviews, channel audits, and readiness assessment to understand where people really are.
02
Align & Strategize
Co-create a change narrative and communication strategy anchored in the organizational story.
03
Design & Enable
Build role-based communications, training materials, job aids, and leadership messaging.
04
Deploy & Measure
Execute with precision, track adoption KPIs, and adjust in real time to close readiness gaps.

Who I Serve

Enterprise Experience
Across Industries & Borders

Chicago Public Schools
Public Sector
Oracle Cloud ERP — district-wide transformation
Meta
Technology
Digital platform migration & employee adoption
Apple
Technology
Global field team communications — EMEA & APAC
Astellas Pharma
Pharmaceutical
Global SOP rollout — NA, EMEA, APAC
Pacific Life
Financial Services
Windows 11 migration & hybrid workplace transition
Exelon / ComEd
Energy — Fortune 100
Enterprise change communications at 40K+ scale
Crowe
Professional Services
Audit & Assurance change management strategy
Mattress Firm · Organon · ADA
Multi-Industry
Change governance, dashboards, executive comms

Work Samples

The Work,
In Practice

Channel Modernization — Crowe Audit & Assurance
From Scattered Emails to Strategic Communication Systems
Replaced ad-hoc email chains with a structured, branded internal communications ecosystem — including a redesigned newsletter, new intranet hub, and editorial governance process.
Before
Before: fragmented email communications
→
After
After: Audit & Assurance News Digest
New Channels Introduced — Crowe
Audit Communications Hub · Microsoft Stream
Introduced three new enterprise communication channels to shift the organization from push-only email to a multi-channel, pull-based communications ecosystem.
Audit Communications Hub & Stream
New communication channels: SharePoint Hub and Microsoft Stream
Employee Communications — Exelon & ComEd
Engagement Campaigns & Editorial Leadership
Led employee communications reaching 40,000+ employees — including biannual engagement campaigns and editorial direction for multi-section monthly newsletters.
Employee Engagement Campaign
Exelon employee engagement survey campaign
Talent Accelerated Newsletter
Talent Accelerated monthly newsletter

Speaking & Facilitation

Keynotes, Workshops
& Facilitated Sessions

Change Management in the Age of AI
How organizations can leverage AI-enabled approaches to design smarter, more adaptive change strategies that keep humans at the center.
The Story Is the Strategy
Why storytelling isn't soft — it's the most powerful change management tool leaders have. A practical framework for leading with narrative.
Human-Centered ERP Transformations
Making large-scale system implementations work by putting the human experience at the center from day one — not as an afterthought.
DiSC & Team Performance
Practical workshops that help teams understand communication styles, reduce friction, and build the trust needed to lead change together.
Available as:
Keynote Presentations Half-Day Workshops Full-Day Workshops Team Facilitation DiSC Assessment Packages Leadership Coaching

Ready to make change
feel human?

Let's start with a conversation. Every great change strategy begins with listening.

Email: ciera@lynnstrategy.com
LinkedIn: linkedin.com/in/cieraoliver
Company: Lynn Strategy Group
Based in the Chicago Metro Area, IL
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Discovery Call
No commitment. Just conversation.
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